Reach of most popular U.S. smartphone apps 2024

In April 2024, the YouTube mobile app ranked first with a 74 percent audience reach, while social media platform Facebook ranked third with a usage reach of 64 percent. E-mail platform service Gmail was accessed by 65 percent of mobile audiences in the United States. Social video app TikTok reported a reach of approximately 38 percent in the examine period.

TikTok in the U.S.

In August 2021, the popular video-sharing app TikTok reached around 30 percent of the mobile population of the United States. TikTok is a mobile-first social video app first launched in China with the name Douyin by the Beijing-based ByteDance Company in 2016. Despite being a newcomer in the global social media landscape, TikTok managed to capture the attention of the younger segments of the U.S. mobile audience, with Gen Zers in the country reported spending more than 10 hours on the app weekly.

OTT video apps in the U.S.

As of the third quarter of 2020, the most popular apps in the United States belonged to the categories of social networking and instant messenger, followed by entertainment and video apps with a usage reach of approximately 72 percent of the U.S. population. As of May 2021, the mobile app of OTT streaming service HBO Max reported 43 million installs in the United States, followed by Disney+ with 40 million installs in the examined period.

Mobile audience reach of leading smartphone apps in the United States in April 2024

table column chart
CharacteristicShare of mobile audience reached
YouTube 74 %
Gmail 65 %
Facebook 64 %
Google Search 61 %
Google Maps 59 %
Amazon Mobile 54 %
Instagram 39 %
Google Play 39 %
Spotify 38 %
TikTok 38 %
Facebook Messenger 37 %
Google Photos34 %
PayPal 32 %
Cash App32 %
Apple Maps32 %
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18 years and older

Special properties

iOS and Android platforms; smartphone only

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